Heading to Tamworth for the music festival? Then come and say hi to Rural Aid Co-founder and Community Officer, Tracy Alder and her crew of volunteers in the Rural Aid marque next to the Toyota marque on Fitzroy Street.

As one of Australia’s leading rural charities, Rural Aid assists farmers impacted by natural disasters – such as fires, floods, and this ongoing drought – through their recovery process.

“We are once again in the heart of the drought affected hub of NSW, supporting farmers and their communities,” Tracy Alder said.

“While we are increasing our support of fire affected farmers with the launch this week of the $25 million Disaster Recovery Appeal, we are continuing our support of drought affected farmers and their communities.”

“Over the past 18 months, Rural Aid has distributed $45 million in assistance to farmers and their communities. That’s over $31 million in the past financial year and $14 million from July to December 2019.”

“I would like to thank Toyota for choosing Rural Aid for the second year as their charity of choice. It’s thanks to the generosity of donors and our corporate sponsors, like Toyota who are donating $2 to Rural Aid for each Toyota hat given out at the Tamworth Country Music Festival, that Rural Aid can continue to assist Aussie farmers and their communities impacted by natural disasters.

“Part of the fabric of Rural Aid is the commitment of our Farm Army of volunteers, of which some are volunteering at the Rural Aid marquee. They are looking forward to working with Rural Aid throughout 2020 as we help rural communities in drought- and fire-affected areas rebuild their long-term sustainability.”

This week, Rural Aid launched a $25 million Disaster Recovery Appeal to assist over 10,000 farmers and over 10 million of their farm animals in fire affected zones.*

The $25 million Disaster Recovery Appeal will help Rural Aid expand its support offerings to farmers in affected fire zones.

Rural Aid has also committed over $10 million to drought affected farmers, that includes the proceeds of the recent Hay Mate concert. The charity is continuing hay deliveries to drought affected farmers in north east Victoria and NSW, leveraging its proven delivery model for drought and now fire affected farmers.

To help us to continue to deliver this much needed aid to our farmers, support Rural Aid’s ‘Buy a Bale’ program by donating at

*Data referenced from NSW Department of Primary Industries and Agriculture Victoria.

About Rural Aid

Rural Aid is one of Australia’s largest rural charities. Well known for the highly successful ‘Buy a Bale’ campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire. Other initiatives support its vision that farming and rural communities are safeguarded to ensure their sustainability both during and after these natural disasters. Visit for further information on these programs and other support for our rural communities.

Visit for Rural Aid’s latest assistance statistics.

Follow Rural Aid for updates on:
FB: @ruralaidaustralia | @buyabaleofhay
IG: @buyabale | @ruralaid
IN: Rural Aid Ltd
TW: @ruralaidaust | @buyabale

Quick Stats:

  • In 2018 – 2019, Rural Aid delivered $31.6 million in assistance to farmers and their rural communities.
  • From July to December 2019, Rural aid delivered $14 million in assistance to farmers and their rural communities.
  • Over November and December 2019, more than 2000 farmers registered with Rural Aid.
  • Rural Aid has over 12,000 farmers registered for assistance.
  • In the recent Christmas and New Year period, Rural Aid delivered over 12,000 gift cards to farmers.
  • Between July and December 2019, Rural Aid delivered 372 truckloads of hay and 2094 water deliveries to farmers.


Media enquiries: Raylee Huggett – 0447 116 757

On-site media interview: Tracy Alder – 0413 618 561