MEDIA OPPORTUNITY

WHAT: Rural Aid with APT Travel Group to deliver approximately 326 hay bales to Jingellic, NSW farmers

WHERE: Sylvandale, 277 Jingellic Road, Jingellic NSW 2642

WHO TO: 27 local Jingellic farmers

DATE: Wednesday, 19 February 2020

TIME: All trucks to arrive prior to 10am – four tractors will start unloading

CONTACT: Communication and Media – Raylee Huggett 0447 116 757

ON-SITE CONTACT:

Nicole Whelan – Rural Aid Business Development Manager Victoria – 0408 593 348

Craig James – One Tomorrow Charitable Fund (APT Travel Group) – 0423 121 711 

Five road trains loaded with approximately 326 bales of hay, valued at $75,000, will roll into Jingellic on Wednesday, 19 February, bringing relief to 27 local farmers.

The Jingellic hay drop is thanks to the generosity of the APT Travel Group and their agents at Focus Travel Vietnam and Focus Travel Cambodia.

In 2019, APT Travel Group, through their One Tomorrow Charitable Fund Foundation, raised over $50,000 through donations and workplace giving for our Aussie farmers.

Added to this, when APT Travel Group’s agents, Focus Travel – based in Vietnam and Cambodia – heard of the devastation caused by the Australian bushfires, they also rallied to help their regional neighbours.

Focus Travel Vietnam and Cambodia employees and their industry contacts raised $3500 to assist our Aussie farmers impacted by bushfires.

Rural Aid’s Business Development Manager in Victoria, Nicole Whelan thanked APT Travel Group, their One Tomorrow Charitable Fund and Focus Travel Vietnam and Cambodia for their generosity in supporting our Aussie farmers experiencing hardship caused by our natural disasters.

“APT Travel Group have been a great support to Rural Aid and our Aussie farmers through their generous donation and their employees stepping up to volunteer at the recent Hay Mate concert held in Victoria,” Nicole Whelan said. “I look forward to continuing this relationship with them in whatever capacity they decide to assist our Aussie farmers and their communities impacted by drought, fire and in some areas – flood.”

Focus Travel Vietnam and Cambodia have been agents for APT Travel Group for over 10 years and many Australian travellers have utilised their expertise when travelling in South East Asia.

“Their Australian bushfire relief story, below, is a wonderful story of empathy and generosity towards a nation experiencing hardship caused by natural disasters,” Nicole Whelan said. “A nation that has supported Vietnam and Cambodia through tourism and many other avenues, which is now being supported in return.”

Rural Aid Counsellor, Glenda Carter, will also be attending the APT Travel Group hay drop at Jingellic.

OneTomorrow Vietnam & Cambodia Bushfire Relief Story

“When you eat the fruit, be grateful to the planter.” Popular Vietnamese proverb.

In the wake of disaster, hope can spring from the most unexpected of places.

2019 saw the beginnings of Australia’s worst bushfire season to date with fires burning well into the new year. The devastation rallied Australians to raise money to support those affected by the natural disaster, as well as emergency services and volunteer organisations.

This compassion extended beyond our borders, to our friends over in Vietnam and Cambodia. Those who, while not directly affected by the fires, felt the nation’s pain as though it was their own.

Donations were raised by the staff at Focus Travel Vietnam and Focus Travel Cambodia, as well as current and former Tour Directors and local guides in these countries. Together, the Vietnam and Cambodia team raised an incredible $3500 AUD.

Special mentions must be made of Focus Travel Cambodia, who responded instantly to the cause. Also, to Focus Travel Vietnam’s director Minh and employee Nhan, who were the driving forces behind the wonderful effort made by the Vietnam office.

When asked, staff of Focus Travel Vietnam were emphatic that this was all Nhan’s initiative. From a young age, Nhan has lived by the popular Vietnamese proverb, “When you eat the fruit, be grateful to the planter.” It’s all about a mindful way of living with gratitude. Now, as a mother of two, Nhan’s philanthropic ethos is mirrored by her two children. Often, Nhan and her sons visit children’s centres to show their support for kids in need.

Described as having a heart “as big as a whale”, upon seeing much of Australia in a state of emergency and holding a deep appreciation for APT Travel Group (ATG) as her employer, Nhan felt she had to help. So, after mobilising her colleagues and inspiring Minh, Nhan was able to pull together an impressive portion of the overall donation.

Minh made the largest contribution on behalf of Focus Travel Vietnam, by pledging to triple all donations raised by the Vietnam office. Minh will be in the Melbourne ATG office on 17th February to personally hand in the money raised by the Cambodia and Vietnam offices.

Our gratitude towards Nhan and our friends over in Vietnam and Cambodia cannot be expressed enough. Generosity shown by those who, despite their circumstances and the oceans of distance between them and the bushfires, still rallied together for a country in crisis and opened their hearts.

About Rural Aid

Rural Aid is one of Australia’s largest rural charities. Well known for the highly successful ‘Buy a Bale’ campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire. Other initiatives support its vision that farming and rural communities are safeguarded to ensure their sustainability both during and after these natural disasters. Visit www.ruralaid.org.au for further information on these programs and other support for our rural communities.

Visit www.ruralaid.org.au/snapshots for Rural Aid’s latest assistance statistics.

Follow Rural Aid for updates on:
FB: @ruralaidaustralia | @buyabaleofhay
IN: Rural Aid Ltd
TW: @ruralaidaust | @buyabale

RURAL AID SPENDS OVER $10.7M IN ASSISTANCE FOR FARMERS

Over 12K farmers and their communities receive drought and fire assistance

Today, Rural Aid released its latest quarterly Snapshot figures outlining the charity’s assistance to farmers and their rural communities for October to December 2019 – www.ruralaid.org.au/snapshots.

Rural Aid CEO, Sarah Hunter said between October and December 2019, Rural Aid delivered just under 10,000 large bales of hay worth $4.17 million to 994 farmers through 96 locations which were drought-affected, bushfire-affected, or both.

Over this same period, over 12,000 farmers registered with Rural Aid received over 14,000 gift cards, valued at $3.75 million. Many received the gift cards just in time for Christmas and were able to spend them in their communities, supporting local economies.

“It’s the support and generosity of everyday Aussies and our corporate sponsors that enables Rural Aid to assist farmers and their communities through our various programs and initiatives,” Sarah Hunter said.

“Last quarter we spent $504,000 delivering 269 truckloads of domestic drinking water to 1349 farmers and their families. Our Farm and Community Rescue team of Rural Aid staff and Farm Army volunteers were in Manildra NSW and Wondai Queensland bringing much-needed assistance on many levels as they worked on 12 farms and 14 community projects.

“This record-breaking drought and now these fires take their toll on the land, and on the people who live and work there. Our counsellors contacted 1310 farmers, had 95 face-to-face counselling sessions and 464 phone counselling sessions.”

Rural and remote children and their schools have also been assisted through the Gift of Music program with over 536 instruments, valued at $249,000, delivered to 48 schools, benefiting over 10,000 students. Many of these children would not have these opportunities.

“Over the 18 months to December 2019, Rural Aid has distributed $45 million in assistance to farmers and their communities, leveraging our proven delivery model for drought and now fire-affected farmers,” Sarah Hunter said. “Added to this, Rural Aid has already committed over $10 million to drought affected farmers, including the proceeds of December’s Hay Mate concert.”

To help us to continue to deliver this much needed aid to our farmers, their families and their communities, please support Rural Aid’s ‘Buy a Bale’ program by donating at www.buyabale.com.au/donate.

About Rural Aid

Rural Aid is one of Australia’s largest rural charities. Well known for the highly successful ‘Buy a Bale’ campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire. Other initiatives support its vision that farming and rural communities are safeguarded to ensure their sustainability both during and after these natural disasters. Visit www.ruralaid.org.au for further information on these programs and other support for our rural communities.

Media enquiries: Raylee Huggett – 0447 116 757

Media spokesperson: Rural Aid Interim CEO, Sarah Hunter – 0421 943 683

RURAL AID’S CO-FOUNDER SHORTLISTED FOR IMPACT 25 AWARDS

Charles Alder’s passion for changing the lives of rural Australians recognised

Rural Aid’s co-founder, Charles Alder, said he was humbled to be nominated and shortlisted for Pro Bono Australia’s Impact 25 Award.

“I would like to thank the person for their kind nomination, acknowledging the work that my wife, Tracy and I started with the ‘Buy a Bale’ fundraising campaign in 2013 and in recognition of Rural Aid’s work today,” Charles Alder said.

The Pro Bono Australia Impact 25 Award recognises individuals who are making a positive impact on society, helping to promote awareness and advocacy for the causes of those nominated, and shine a spotlight on their inspirational and often tireless work.

 “Like many organisations started on a passion to make a difference, Tracy and I started with very little, we worked long hours, we had to be proficient in everything from answering phones, buying fodder, organising trucks and farmers, meeting donors and importantly, travelling ‘out bush’ to meet those in need,” Charles Alder said.

“We always through that if the passion and energy was there, everything else would fall into place.”

“We had no idea that a little concept to ask Australians to help buy bales of hay would become the charity Rural Aid is today – assisting thousands of farmers and rural communities across Australia with the support of tens of thousands of everyday Australian and some of Australia’s best companies, sharing our vision.

“Rural Aid is also the sum of many great initiatives and a great team of staff and volunteers; Buy a Bale, the Farm Army of volunteers, the Farm and Community Rescue program, counsellors and the Gift of Music program all delivering relief, companionship, a helping hand, a caring ear, a hope for the future.”

Rural Aid’s Interim CEO, Sarah Hunter congratulated Charles Alder on behalf of the charity on his nomination and shortlisting for Pro Bono Australia’s Impact 25 Awards.

“The recognition through this nomination of Charles’ work is well deserved,” Sarah Hunter said. “It is through both Charles and Tracy Alder’s tireless and inspiring work that Rural Aid grew from the ‘Buy a Bale’ program in 2013 to today, one of Australia’s largest rural charities. Without their vision, empathy and their ability to inspire everyday Australians to donate money or to donate their time through volunteering, many in rural Australia would not have received much needed support.”

About Rural Aid

Rural Aid is one of Australia’s largest rural charities. Well known for the highly successful ‘Buy a Bale’ campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire. Other initiatives support its vision that farming and rural communities are safeguarded to ensure their sustainability both during and after these natural disasters. Visit www.ruralaid.org.au for further information on these programs and other support for our rural communities.

Visit www.ruralaid.org.au/snapshots for Rural Aid’s latest assistance statistics.

Follow Rural Aid for updates on:
FB: @ruralaidaustralia | @buyabaleofhay
IG: @buyabale | @ruralaid
IN: Rural Aid Ltd
TW: @ruralaidaust | @buyabale

Media enquiries: Raylee Huggett – 0447 116 757

Rural Aid Governance Statement

Rural Aid provides critical support to primary producers and rural communities during and after natural disasters (drought, fire and flood).

Rural Aid was founded in 2015, and experienced massive growth from June 2018 when media coverage of the drought increased as the severity spread across many regions. In 2019, the ACNC, as part of its regular review of charities, requested information from Rural Aid to ensure its governance standards were in accordance with regulatory requirements.

In July 2019, Rural Aid appointed a new Company Secretary and independent Board (https://www.ruralaid.org.au/board/). It also engaged a nationally recognised Governance organisation to undertake a review of its processes.

The ACNC and Rural Aid worked together to ensure that initiatives to improve the charity’s governance practices would support its future growth and delivery of its critical support to primary producers and rural communities.

The Chairman of Rural Aid, Alex Hutton, said that Rural Aid has demonstrated its commitment to strong corporate governance practices and that the charity has finalised the implementation of the high-priority initiatives to improve its governance.

An ACNC spokesperson acknowledged the significant progress that has been made through the cooperative effort of Rural Aid and the ACNC, noting that it is evident that the charity is committed to ensuring its governance practices support its large-scale operations now and into the future.

Contact: CEO Sarah Hunter, 0412 943 683

RURAL AID HEADS TO THE TAMWORTH COUNTRY MUSIC FESTIVAL

Heading to Tamworth for the music festival? Then come and say hi to Rural Aid Co-founder and Community Officer, Tracy Alder and her crew of volunteers in the Rural Aid marque next to the Toyota marque on Fitzroy Street.

As one of Australia’s leading rural charities, Rural Aid assists farmers impacted by natural disasters – such as fires, floods, and this ongoing drought – through their recovery process.

“We are once again in the heart of the drought affected hub of NSW, supporting farmers and their communities,” Tracy Alder said.

“While we are increasing our support of fire affected farmers with the launch this week of the $25 million Disaster Recovery Appeal, we are continuing our support of drought affected farmers and their communities.”

“Over the past 18 months, Rural Aid has distributed $45 million in assistance to farmers and their communities. That’s over $31 million in the past financial year and $14 million from July to December 2019.”

“I would like to thank Toyota for choosing Rural Aid for the second year as their charity of choice. It’s thanks to the generosity of donors and our corporate sponsors, like Toyota who are donating $2 to Rural Aid for each Toyota hat given out at the Tamworth Country Music Festival, that Rural Aid can continue to assist Aussie farmers and their communities impacted by natural disasters.

“Part of the fabric of Rural Aid is the commitment of our Farm Army of volunteers, of which some are volunteering at the Rural Aid marquee. They are looking forward to working with Rural Aid throughout 2020 as we help rural communities in drought- and fire-affected areas rebuild their long-term sustainability.”

This week, Rural Aid launched a $25 million Disaster Recovery Appeal to assist over 10,000 farmers and over 10 million of their farm animals in fire affected zones.*

The $25 million Disaster Recovery Appeal will help Rural Aid expand its support offerings to farmers in affected fire zones.

Rural Aid has also committed over $10 million to drought affected farmers, that includes the proceeds of the recent Hay Mate concert. The charity is continuing hay deliveries to drought affected farmers in north east Victoria and NSW, leveraging its proven delivery model for drought and now fire affected farmers.

To help us to continue to deliver this much needed aid to our farmers, support Rural Aid’s ‘Buy a Bale’ program by donating at www.buyabale.com.au/donate.

*Data referenced from NSW Department of Primary Industries and Agriculture Victoria.

About Rural Aid

Rural Aid is one of Australia’s largest rural charities. Well known for the highly successful ‘Buy a Bale’ campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire. Other initiatives support its vision that farming and rural communities are safeguarded to ensure their sustainability both during and after these natural disasters. Visit www.ruralaid.org.au for further information on these programs and other support for our rural communities.

Visit www.ruralaid.org.au/snapshots for Rural Aid’s latest assistance statistics.

Follow Rural Aid for updates on:
FB: @ruralaidaustralia | @buyabaleofhay
IG: @buyabale | @ruralaid
IN: Rural Aid Ltd
TW: @ruralaidaust | @buyabale

Quick Stats:

  • In 2018 – 2019, Rural Aid delivered $31.6 million in assistance to farmers and their rural communities.
  • From July to December 2019, Rural aid delivered $14 million in assistance to farmers and their rural communities.
  • Over November and December 2019, more than 2000 farmers registered with Rural Aid.
  • Rural Aid has over 12,000 farmers registered for assistance.
  • In the recent Christmas and New Year period, Rural Aid delivered over 12,000 gift cards to farmers.
  • Between July and December 2019, Rural Aid delivered 372 truckloads of hay and 2094 water deliveries to farmers.

ENDS

Media enquiries: Raylee Huggett – 0447 116 757

On-site media interview: Tracy Alder – 0413 618 561