Stronger together: Rural Aid encourages Victorian farmers to connect this Mental Health Week
As Mental Health Week begins this Saturday, 4 October, Rural Aid is calling on Victorian farmers to reach out, reconnect and check in with their own wellbeing. This year’s overarching message focuses on the power of simple, genuine connection.
Mental health is a shared responsibility, and strong, resilient communities grow from simple, everyday acts of connection and support.
“Farming life can be tough, even when things are going well,” said Marg McKay, Rural Aid’s Victoria-based counsellor. “But when you add in stress, isolation or uncertainty, it’s even more important to stay connected — with others, and with yourself.”
Ms McKay provides free and confidential counselling to Victorian farmers and says that rural connection is one of the most powerful tools in maintaining mental health.
“Simple things like calling a neighbour, catching up at the local club or making time for a chat after work — they really can make a difference,” she said. “People often just need to know someone cares.”
Rural Aid’s mental health services include one-on-one counselling, community resilience workshops and personalised wellbeing support, all delivered by professionals who understand regional life.
World Mental Health Day will be marked on Friday 10 October, encouraging Australians to reflect on their own mental health and the wellbeing of those around them.
“Your mental health deserves the same attention as your crops or livestock,” Ms McKay said. “You don’t have to wait for things to go wrong to reach out. Prevention and early support are key.”
Victorian farmers can contact Rural Aid for free, confidential support:
“Help is available, and you are not alone,” Ms McKay added. “Rural Aid is here to support you — whether you need a chat, a plan, or just someone who understands.”
About Rural Aid:
Rural Aid is Australia’s leading rural charity, committed to supporting farmers and rural communities through good times and tough. Since 2015, Rural Aid has been a vital lifeline in times of hardship, delivering practical assistance such as mental health counselling, hay, drinking water, and community connection initiatives. Now celebrating 10 years of service, the organisation continues to stand shoulder to shoulder with rural Australians, helping them overcome hardship, build resilience, and create stronger, more sustainable futures.
For media inquiries, please contact:
Daniel Brown
Media and Communications Officer
0447 116 757
daniel.brown@ruralaid.org.au