Connecting when it counts: Rural Aid encourages SA farmers to check in during Mental Health Week
With Mental Health Week beginning this Saturday, 4 October, Rural Aid is encouraging South Australian farmers to take time to check in on their mental health and to reach out to those around them. This year’s theme for SA, Connecting When It Counts, highlights the importance of being there for others — especially in rural and remote communities.
Rural Aid’s South Australian-based counsellor, Dorothy Crosby, says connection is one of the most powerful ways to protect mental wellbeing in the bush.
“Life on the land can be incredibly rewarding, but also very isolating,” Ms Crosby said. “We know how quickly things can change — with weather, prices, family, even health. That’s why connection, especially in the hard moments, is so important. It doesn’t need to be complicated. Sometimes the right conversation at the right time can mean everything.”
Ms Crosby supports farmers across the state with free, confidential counselling, delivered by someone who understands rural life and the unique pressures farming families face.
“Checking in with a neighbour, sending a quick text, stopping for a cuppa — these small acts can create real change. You don’t have to wait for a crisis. Sometimes it’s about being present when it really matters.”
Rural Aid’s mental health and wellbeing program offers one-on-one counselling, wellbeing check-ins, and practical support to help farmers build emotional resilience. The program also offers community workshops and education to break down stigma around mental health.
World Mental Health Day will be held on Friday 10 October, providing an opportunity to talk openly about mental health and reduce the stigma that can prevent people from asking for help.
“Support is always available, and you don’t have to go it alone,” Ms Crosby said. “Connection isn’t just something nice to have — it’s a lifeline in tough times.”
South Australian farmers can access free and confidential Rural Aid counselling services by contacting:
“Connecting when it counts can change a life,” Ms Crosby said. “And Rural Aid is here to help, whenever you’re ready.”
About Rural Aid:
Rural Aid is Australia’s leading rural charity, committed to supporting farmers and rural communities through good times and tough. Since 2015, Rural Aid has been a vital lifeline in times of hardship, delivering practical assistance such as mental health counselling, hay, drinking water, and community connection initiatives. Now celebrating 10 years of service, the organisation continues to stand shoulder to shoulder with rural Australians, helping them overcome hardship, build resilience, and create stronger, more sustainable futures.
For media inquiries, please contact:
Daniel Brown
Media and Communications Officer
0447 116 757
daniel.brown@ruralaid.org.au










