Rural Aid appoints new counsellor to support South West Victorian farmers and families

Rural Aid has strengthened its commitment to supporting Victorian farmers, their families and rural communities with the appointment of Lawrence Maskill as a dedicated Rural Aid counsellor and community representative based in South West Victoria.

This appointment comes at a critical time for regional Victoria, where farming communities continue to face mounting pressures from natural disasters such as bushfires and drought, alongside rising operational costs including fuel and fertiliser. These challenges have placed significant strain on the mental health and wellbeing of farmers and their families.
 
“Farmers across South West Victoria are facing a unique combination of pressures, and the impact on mental health can’t be underestimated,” said Rural Aid CEO John Warlters. “Having someone like Lawrence on the ground, who understands both farming life and crisis support, means people can access help that is practical, personal and genuinely relevant to their situation.
 
“This role is about more than counselling. It’s about building trust within communities and making sure support is there before people reach breaking point.”
 
Ms Maskill brings a wealth of lived and professional experience to the role, having worked in beef and sheep farming as well as a qualified counsellor and crisis support worker.
 
“I’ve seen firsthand the highs and lows that come with farming, and how quickly circumstances can change,” Ms Maskill said. “Drought, fire, rising costs – it all adds up, and it can take a real toll on individuals and families.
 
“What I want people to know is that they don’t have to carry that on their own. Whether it’s a tough season or a crisis moment, having someone to talk to who understands can make a real difference.
 
“I’m looking forward to getting out into the community, listening to people’s stories and working alongside them to build strength and resilience for the future.”
 
 
Based in the Colac Otway region, Ms Maskill will provide on-the-ground support to farmers and their families across South West Victoria, working across local towns and communities to deliver counselling services and strengthen Rural Aid’s connection with local communities.
 
Rural Aid continues to support farmers and rural communities everyday through practical assistance, mental health and wellbeing support, and community development, including in disaster-affected regions. Farmers and their families seeking support can call Rural Aid on 1300 327 624 or visit www.ruralaid.org.au. We’re here to help.

About Rural Aid:
Rural Aid is Australia’s leading charity supporting farmers, their families and rural communities. Rural Aid delivers practical assistance during drought, fire, flood and other disasters, helping farming families stay on the land and protect their livelihoods. Through disaster relief, mental health support and community development programs, Rural Aid works with partners, supporters and volunteers to strengthen rural communities and ensure farmers have the support they need to recover, rebuild and remain connected.

For media inquiries, please contact:
Daniel Brown
Media and Communications Officer
0447 116 757
daniel.brown@ruralaid.org.au