Empowered communities make stronger farmers: Rural Aid calls for connection in WA during Mental Health Week
Rural Aid is encouraging Western Australian farmers and rural workers to focus on their wellbeing as Mental Health Week kicks off this Saturday, 4 October, with this year’s state-wide theme: Empowering Communities, Thriving Workforces.
The theme highlights the vital link between wellbeing and productivity, and Rural Aid is reminding farming families that strong rural communities are built on everyday acts of connection and care.
“Empowered communities are made up of people who look out for one another,” said Roger Hitchcock, Rural Aid’s WA-based counsellor. “When people feel supported and connected, they’re far more likely to thrive — on the farm, at home and in their broader community.”
Mr Hitchcock, who works across rural WA supporting farmers with free, confidential counselling, says mental health often takes a back seat in the face of long work hours, isolation and constant uncertainty.
“We know farmers are some of the most resilient people around. But that doesn’t mean they’re invincible. Mental health matters just as much as physical safety or financial planning. Taking time to talk, check in or slow down can make a real difference.”
Rural Aid’s mental health and wellbeing program is specifically designed for rural Australians. It includes one-on-one counselling with qualified professionals, wellbeing check-ins, resilience workshops, and localised community support.
World Mental Health Day, held globally on Friday 10 October, further encourages people to reach out, reduce stigma and build community support for those experiencing mental health challenges.
“Looking after your mental health isn’t about making huge changes overnight,” Mr Hitchcock said. “It’s about doing small, meaningful things — and knowing that help is available when you need it.”
WA farmers and rural workers can contact Rural Aid for free and confidential support:
“Even one conversation can shift someone’s whole day,” Mr Hitchcock added. “You don’t have to go through tough times alone. Rural Aid is here to walk alongside you.”
About Rural Aid:
Rural Aid is Australia’s leading rural charity, committed to supporting farmers and rural communities through good times and tough. Since 2015, Rural Aid has been a vital lifeline in times of hardship, delivering practical assistance such as mental health counselling, hay, drinking water, and community connection initiatives. Now celebrating 10 years of service, the organisation continues to stand shoulder to shoulder with rural Australians, helping them overcome hardship, build resilience, and create stronger, more sustainable futures.
For media inquiries, please contact:
Daniel Brown
Media and Communications Officer
0447 116 757
daniel.brown@ruralaid.org.au